2023.08–2025.04
Tencent Esports · New Media Department
New media operations · Led a team of 9
- Context
- Campus esports programme
- What I did
- Event content planning, promotional materials, online promotion and on-site coordination.
Nice to meet you.
yuuki.
Overseas content · Cross-border operations · AI workflows
01 · Work
Objects, illustration & 3D.
From an idea to a tangible design.
02 · Impact
What I did, in numbers.
3yrs
Of new-media and operations work, from campus esports to cross-border e-commerce.
9people
People on the team I led at Tencent Esports.
~2,000SKU
Products managed across cross-border stores.
~30,000SGD
Cumulative GMV across Shopee and TikTok stores.
03 · Approach
AI drafts. I sign off.
Five steps of content production. Each keeps a record, a status and evidence, and notes where AI tends to go wrong.
01/05
Topics & scripts
AI helps with topics, scripts and English copy. I build shot-by-shot lists and turn product material and customer questions into a workable content plan.
Where it snagsChatGPT’s topic ideas drift toward the generic and miss the product’s selling points and what customers actually ask. So I feed it product material and real inquiry wording first, then ask for directions.
- Product material
- Customer questions
- Shot list
02/05
Production handoff
I assemble Claude production packs with clip in/out points, bilingual on-screen text and acceptance criteria, and make covers with image generation.
Where it snagsGiven a vague brief, Claude improvises: if in/out points or on-screen text are unclear, it drifts. Image tools give covers an inconsistent style. So the pack pins down asset ranges, bilingual text and acceptance criteria, and covers start from a fixed reference image.
- Claude pack
- Bilingual text
- Generated cover
03/05
Review & acceptance
When a cut comes back, I check the files, subtitles and picture item by item before it is scheduled.
Where it snagsAI output looks finished but slips in the details: subtitle typos, inconsistent terms, details in the picture that shouldn’t be there. The only fix is a manual check, item by item against the list.
- Files
- Subtitles
- Picture
04/05
Scheduling & checks
With Codex I sort assets, check duplicates and keep the ledger, then link scheduling, publish checks and archiving, logging status and evidence.
Where it snagsPublish times and statuses across several platforms and accounts end up scattered, so posts get missed or doubled. I keep one ledger with Codex and fill in the link and a screenshot after each post as the check.
- Duplicate check
- Ledger
- Publish check
05/05
Archive & reuse
After publishing, I file assets, prompts, final cuts and review notes by project, so the next piece of the same kind can reuse them.
Where it snagsAssets, prompts and cut versions pile up until nothing can be found for reuse. So I archive by project, keeping prompts and review notes next to the final cut.
- Assets
- Prompts
- Review notes
04 · Experience
Three roles, one thread.
2025.04–2026.05
A cross-border e-commerce company, Yantai
Cross-border e-commerce operations · Led a team of 3
- Context
- Shopee Singapore, Malaysia, Vietnam; TikTok Japan, Singapore
- What I did
- About 2,000 SKUs; cumulative GMV about 30,000 SGD.
2026.05–Present
Yantai Jingli Automotive Testing Equipment Co., Ltd.
Export sales · Overseas social media
- Context
- Content and English copy for TikTok, Facebook and YouTube
- What I did
- Overseas inquiries, quotes and order follow-up; coordinating FOB, CIF and DDP delivery.
LanguagesEnglish: business email and client communication · Japanese: some reading and writingEducationShandong Normal University · BA in Journalism
05 · Next
What I want to do next.
These are directions, not finished projects.
06 · Off the clock
